Sam Godfrey
Director of Consumer Planning & Insights
Business strategy, sales and a happy customer are my career passions. With extensive senior executive experience, I have a strong track record of delivering tangible business results across a range of industries from automotive, advertising, publishing and media.
Having worked in Australia, USA and Asia I have experience and talent for building business success across cultures and boundaries, using effective communication and growth strategies across diverse customer groups. My energy, drive and determination are some other attributes I use to create business success. Add that to a great team, and we will ensure the results you want are delivered!
Ellen Liashenko
Analyst
I’ve used my 15 years of IT experience improving and transforming systems, processes and operations, helping businesses become more efficient and cost effective. Before joining Orangefin, I worked and travelled in the USA for 6 years and also completed my PMI credential. I love to help our clients bridge the gap between technology and business results.
Pat Caruso
Lead Creative
My passion is creative design and being able to bring concepts into reality. I have a strong background in retail and multichannel advertising, with an emphasis on systematic campaign execution.
Wayne Lehman
Media Producer
Making movies, commercials and creative advertising is my first love. I have worked in the media industry for over 15 years and love every minute spent filming, producing and bringing concepts to the screen. Photography is another one of my passions that allows me to capture the client’s vision to be incorporated into the larger strategy. It is truly thrilling to see a creative story come to life.
Sue Reynolds
Accounts
With over 30 years in many different industries, finance and numbers are what inspire me. I love to make sure everything adds up at the end of the day and to see that we are achieving our budget forecasts. Ensuring our clients receive accurate and timely financial information is my goal.
INBOUND MARKETING
Grow your revenue with inbound marketing and sales the smart way. We’ll help you attract the right leads,
educate them with great content, and close more deals.
STRATEGIC THINKING
Understanding people’s behaviours and motivations is built into Orangefin’s DNA. We excel in audience identification and empathy. Combine this with our razor sharp focus on your business and market, and we can deliver key audience, industry and media insights – transforming innovative ideas into breakthrough media solutions, driving tangible business results.
DIGITAL MEDIA
Our social, PPC and SEO strategy will place your content directly in front of the eyes of your target audience. Combining content strategy and technical know-how for optimal results and enhanced customer experience.
EFFECTIVE BUYING
We love media. To be the best in a very competitive game, we’ve continually invested in new research tools and technology – ensuring we are always at the forefront of customer and channel understanding. We focus our client’s media budgets on the media channels that resonate best with their customers – maximizing return on investment.
INTERNATIONAL MEDIA SERVICES
Having a great campaign in mind is just half the battle – how do you actually get out there? Through our full service offering we can back up our behavioural planning insights and deploy our thinking across all media and content channels.
